Design theory

VANILLAHORIZON ®, Creation and Design Is are being.

Design theory is the science of knowing where when and why to place an object / image / text in a specific place. In the placement of an image after a line will separate the image from the rest of the design and make it stand out. This then changes the intended meaning of the design, and thus the purpose.

Many designers can make a design that is pleasing to the eye, but many do this without purpose and direction in their meaning. By using specific placement techniques like the rule of thirds and the Golden Mean, the specific meaning and intention of a design can be changed.

Through carefully positioning elements of the design and their shape and color we can gain the attention of your target audience. We at Vanillahorizon call this designing with purpose and direction. This direction stems from your business's Goals and direction. It is essential that you have a clear focus in your business's direction for the design to work seamlessly throughout you whole business.