Brand theory

VANILLAHORIZON ® believes in the branding process it is essential that we use the right techniques to ensure a successful branding for your business.

The processes for gaining this are; Color theory, shape theory and motion theory.

Color Theory
We use the color theorist Sir Isaac Newton who proposed the first color theory and Johannes Itten who improved upon Newton?s first theories of color and expression. The mood and feeling can change drastically in the use of tonality, contrast, and different colors next to each other. On top of this comes our experience in cross-cultural meanings in colors to take into account. E.g. Red in one culture means something different in another. So the questions need asking where is your primary place of business? And who is it?

Shape Theory
Many designers design well without purpose and meaning. To simply make something beautiful is not enough in today?s market. Shapes and colors all have hidden meanings that we are trained to interpret from an early age. This interpretation happens subliminally without our knowledge most of the time, and we create meaning with these interpretations. All of our designers use shapes with conscious meaning and purpose to target the intended meaning and target audience.

Motion Theory
The motion theory we use is a collective of both animation principals (e.g. Squash and stretch) and our own theory, which we have invented. Our extensive experience in logo and branding in animation has lead us to believe that the intended meaning outlined above of a brand can be drastically changed. This is due to the type of animation used weather it is a fast animation or slow or is it a bounce or landing. Many factors are involved when animating a logo or a piece of branding material.

At the end of the day you know that you are in safe hands with Vanillahorizon as we know are theory.